Preachers often give thought to the question of how they will get the message of the gospel out to people who need to hear it. The church is, after all, supposed to evangelize the nations. While preachers are ready to preach God’s word, there is the practical question of what means he will use beyond standing in the pulpit and speaking. Should a church advertise? Send out e-mail blasts? Broadcast radio messages? Encourage people to invite their friends to church? There is a myriad of ways that a church can get the word out. Regardless of what methods a pastor chooses, there is an important principle to remember: never seek to appeal to the masses. This may seem counterintuitive. But in truth, preachers and churches must remember that their calling is to address the remnant.